Background
Life Supports Counselling is a leading provider of psychological health and well-being services, dedicated to ensuring everyone has access to high-quality counselling. Since 2002, Life Supports Counselling has offered professional counselling services to individuals, couples, and families across multiple locations in Australia. To continue delivering an exceptional digital experience, they needed a robust, scalable, and user-friendly website that would streamline access to services and enhance the overall customer experience.
The challenge
When Life Supports approached Your teams, their existing website was struggling with serious usability and performance issues. Clients found it difficult to navigate, search functionality was unreliable, and the site structure was confusing. These roadblocks were negatively impacting user experience, customer experience, and the organisation’s digital presence.
Key issues included:
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A broken and confusing search function that made it hard for users to find relevant information.
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Poor site structure leading to a frustrating user experience.
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Limited scalability and content management challenges on the outdated WordPress CMS.
After evaluating the options, the decision was made to transition to Umbraco – a powerful CMS that would provide a seamless content management experience, improved systems integration, and a future-proof foundation for digital transformation.
Our approach
A CMS Built for Performance and Usability
The first step was selecting the right CMS. Umbraco was the clear choice due to its intuitive interface, hands-off maintenance, and clean back-office experience. Our team focused on both front-end development and back-end development to ensure that the new website would be high-performing, scalable, and easy to manage.
We designed and implemented:
- A CMS style guide within Umbraco, providing interactive examples to help content editors create and manage pages effortlessly.
- A dynamic search functionality, allowing users to refine results based on location (state-level, postcode, or town) while displaying relevant counselling services on an interactive map.
- A user-friendly interface optimised for seamless navigation, making it easy for clients to connect with counsellors and access the support they need.
Systems Integration and CRM Enhancement
To ensure a smooth operational workflow, we implemented key integrations, including:
- CRM Integration: Form entries are automatically imported into Life Supports' custom CRM, streamlining data management and follow-ups.
- Custom CMS Features: We built a set of tailored functionalities to allow Life Supports to manage content efficiently and adapt to evolving business needs.
- Enhanced Digital Experience: A clean, structured website with an intuitive design to guide users seamlessly through their counselling options.
The solution
The newly developed website, powered by Umbraco, offers a world-class digital experience, making it easier than ever for clients to access Life Supports' services. The modern, responsive, and highly optimised site provides:
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A dynamic and interactive content experience tailored to users' locations.
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A high-performance, SEO-optimised website development approach that ensures maximum visibility and engagement.
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A seamless, integrated digital transformation that enhances efficiency for both users and administrators.
Results
With a powerful CMS and a completely reimagined digital experience, Life Supports Counselling now has a scalable, user-friendly, and future-proof website that meets the evolving needs of both clients and administrators. The enhanced customer experience and seamless website development position them for continued success in the digital space.
Tech Stack
Achieving these results required a carefully selected tech stack. Umbraco CMS was at the core of the solution, offering flexibility and a streamlined content management experience. We combined Vue.js and Tailwind CSS for a modern, responsive front end, while the .NET backend ensured robust performance. To further enhance operational workflows, we implemented CRM integrations and custom API solutions, ensuring a seamless and efficient digital experience.
"I can't express my gratitude enough to the work Robert and Joseph have done so far, it feels wonderful (and rare) to have such competent and capable professionals behind Team Life Supports."