Background
Accura Earthmoving is a locally owned and operated earthmoving company based in Northern Rivers, NSW, specialising in providing precision earthmoving services to private landowners in Northern NSW and the Gold Coast. With over two decades of experience, Accura’s team is known for delivering superior earthmoving services with a focus on safety, quality, and adaptability. Their dedication to using advanced machinery and offering skilled project management has earned them a strong reputation in the industry.
Challenge
Accura Earthmoving required a modern website that would serve as its digital presence, generate leads, and communicate their services to potential clients. The website needed to be simple to maintain, as Accura doesn’t have a dedicated content or marketing team. They also wanted the site to support content updates, such as a blog, while remaining responsive, user-friendly, and compliant with accessibility standards. Additionally, the project included creating digital assets and adapting the branding to align with their updated online presence.
The challenge was to design a website that not only showcased their services but also provided an easy-to-use platform that could be updated as needed without requiring ongoing technical support.
Approach
Your teams worked closely with Accura Earthmoving to understand their needs and develop a solution that was both user-friendly and scalable. After reviewing the project requirements, the following considerations were made:
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Platform: WordPress was chosen as the CMS to offer flexibility and ease of use, especially for a team without a dedicated content management team.
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Design: A modern, professional, and responsive design was essential, along with the need for accessibility compliance.
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SEO: Given Accura’s goal of increasing lead generation, SEO optimisation was prioritised.
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Content Structure: A simple site map was created, with essential pages such as Home, About, Team, Projects, Equipment, Blog, and Contact. The ability to add more pages and content over time was built into the solution.
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Branding and Digital Assets: The branding was adapted to include a video banner on the homepage and a gallery-style portfolio for showcasing projects.
The project was developed with a focus on creating a smooth user experience (UX) and ensuring an easily manageable backend.
Solution
The website was built on WordPress to provide a flexible, user-friendly platform that would support Accura Earthmoving’s ongoing needs. We focused heavily on UX/UI design to ensure the website was not only visually appealing but also intuitive for users.
Key features included:
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Responsive Design: The website was optimised for both desktop and mobile, ensuring a seamless experience across all devices.
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SEO Optimisation: We configured the Yoast SEO plugin to ensure the site was search engine optimised from the start, making it easier for potential clients to find Accura Earthmoving online.
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Content Management: Using the Advanced Custom Fields plugin, we made it easy for Accura’s team to update and manage content without needing technical expertise.
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Scalability: The website was built with scalability in mind, allowing Accura to add new pages, such as project overviews or blog entries, as its business grows.
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Hosting: The site was hosted on WP Engine, which offers reliable performance and speed.
Tech Stack
The tech stack included WordPress CMS for content management and flexibility, WP Engine for optimised hosting with enhanced performance, Yoast SEO plugin for comprehensive SEO management and optimisation, and Advanced Custom Fields to allow for easy content editing and customisation.
Results
The Accura Earthmoving website is now a key asset in their digital marketing strategy. The site effectively communicates its services while providing a user-friendly and scalable platform for future growth. Some of the key results include:
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Improved User Engagement: The responsive design and clear content hierarchy helped improve user engagement.
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SEO Visibility: The SEO optimisation, including the use of the Yoast plugin, has improved the site’s visibility on search engines, increasing organic traffic.
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Easier Content Management: The integration of Advanced Custom Fields made it easy for Accura’s team to manage and update their website without technical support.
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Modernised Digital Presence: The new design and branding have elevated Accura Earthmoving’s online presence, aligning with their professional services and enhancing their brand image.